On December 28th, the global shortage of chips makes Texas Instruments' analog chips in short supply.

Senior executives in the technology industry said that this year's supply chain issues have affected the supply of electronic components for all products, from consumer electronics, such as the iPhone to cars, such as the Ford F-150, and the shortage of analog IC chips is particularly serious.

Texas Instruments is one of the largest manufacturers of analog IC chips. According to data from the market research company TrendForce, Texas Instruments' market value of US$170 billion is entirely based on its dominant position in the analog IC chip field. The company's share of the global analog IC chip market this year is 17% to 20%.

There is news in the market that Texas Instruments’ analog chips are particularly in short supply. Hu Shubin, co-CEO of notebook computer manufacturer Asustek Computer, recently complained that his factory assembly line was interrupted due to a shortage of analog IC chips that manage battery energy efficiency（PMIC Chips） or amplify sound effects.

Industry executives and analysts said that other companies and Texas Instruments have similar problems in meeting market demands, but Texas Instruments tends to get more attention because of its leading market position.

The market research company TrendForce said in a report in December this year that the automotive customer orders received by analog chip manufacturers have been backlogged by the end of 2022. Consumer electronics manufacturers are also facing months of waiting periods and price increases.

Texas Instruments stated that it is doing its best to serve customers and admits that some customers do not get everything they want. The company's chief financial officer Rafael Lizardi said, "It is clear that the inventory is far below expectations."

Texas Instruments predicts that this will require tens of billions of dollars in new investment, and next year the company will begin building two factories in Sherman, Texas.